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TET217 - Prinicples of marketing

Course specification
Course titlePrinicples of marketing
AcronymTET217
Study programme
Module
Lecturer (for classes)
Lecturer/Associate (for practice)
    Lecturer/Associate (for OTC)
      ESPB4.0Status
      ConditionEngineering economicsОблик условљености
      The goalTo advance knowledge about market economy, principles of marketing and market decisions. To has excellent knowledge about principles of marketing in order to make right decisions in business process. This course has to improve engineering knowledge about marketing, as business function and as scientific discipline, too.
      The outcomeTo develop students analytic competences in judging the market principles and decision making. To improve knowledge and methods for make marketing decisions in the buying process of , selling and promotion of textile products. To advance students knowledge about elements of marketing mix-product, price, promotion and sale. To introduce students with specifications of industrial marketing and marketing in textile industry.
      Contents
      Contents of lecturesDefinition and main characteristic of marketing; Dimension of marketing; Marketing as a business function; Marketing as business conception; Marketing as a science discipline; Information for marketing decisions; Information impact to marketing decision process; Research of marketing; Market analysis; analyses of demand and seller; Research of customer behavior and motivation; Instruments of marketing mix - product, program of production, new product, Definition of price politics; Distribution; Promotion; Planning, organization and controlling of marketing actions; Specific form of marketing: Industrial marketing - Definition and importance; Definition and classification of product goods; Specifications of industrial marketing; Specification of business market; Kind of business buyers; Characteristic of demand in industrial marketing; Modern trends and perspectives in industrial marketing;
      Contents of exercises
      Literature
      1. Milisavljević, M., Marketing, Beograd, 2010. (Original title)
      2. Kotler, Ph., Marketing Management, Prentice Hall International, New Jersey, 2002. (Original title)
      3. Gligorijević, M., Industrijski marketing, Ekonomski fakultet, Beograd, 2009. (Original title)
      Number of hours per week during the semester/trimester/year
      LecturesExercisesOTCStudy and ResearchOther classes
      300
      Methods of teaching
      Knowledge score (maximum points 100)
      Pre obligationsPointsFinal examPoints
      Activites during lectures10Test paper
      Practical lessonsOral examination40
      Projects
      Colloquia
      Seminars50